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How wireless can boost the bottom line - By Cormac Reid
 

photoGreater bandwidth without proportionately greater costs: that's the payoff of wireless for business customers.

"Broadband Wireless Access (BWA) differentiates itself from the traditional narrowband technology through its capacity to deliver significantly more kilobits and megabits in a scaleable fashion, "says Cormac Reid of Comms-Online.

Using broadband, IT managers can increase demands on their network without significantly impacting on costs.

SMEs and corporate will both benefit from this deregulation of the last mile. BWA will drive down costs allowing for immediate savings while also enhancing speed and performance. That it will take weeks rather than months from order to deployment for BWA will be a key feature for most companies on the traditional narrowband waiting list.

"Each BWA opportunity should be evaluated on its individual merits both by service and carrier. In today's competitive environment, more frequently customers see the value in outsourcing this time consuming selection process to an independent communications consulting company" he says.

"This company should specialize not only in the broad and narrow band market, but also evaluating the potential impact it may have on your existing infrastructure now and in the future. When making these decisions one should be mindful of future proofing of the bandwidth capacity and the active equipment in order to grow seamlessly with the ever demanding applications and users.

"I am confident that these wireless telecommunications licenses will pave the way for increased competition, especially in the unbundling of the local loop for communications services such as voice, data and Internet access."

 


 
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